Showing posts with label `. Show all posts
Showing posts with label `. Show all posts

Sunday, September 13, 2009

Group Five-Your Twisted Friends

In this piece the author Eric Schlosser discusses how marketing aimed at children has reached an all- time high. Companies like McDonald's and Walt Disney have created grand marketing schemes targeting young children. These companies have long known that associating their products with childrens themes they can effectively control how their products are consumed by chidren. "Hoping that nostalgic childhood memories will lead to a lifetime of purchases..”(Schlosser 190) . There are whole marketing organizations are dedicated to selling to children using highly market research and studies that analyze and predict exactly what children want and how to seel it to them (Schlosser 190).
In David Zinczecko's, " Don't Blame The Eater", he explains how much fast food Americans eat, yet he dosen't go into depth about why we eat so much fast food. On the other hand Schlosser's peice give great detail on how companies like McDonalds get into peoples head and ultimately control their decision making.
Another peice by Radley Balko, "What You Eat Is Your Business", explains how the food choices Americans make is simply their own choice. He talks about health care should charge more money for overweight and obese clients (Balko 158). He goes on to explain how obesity shouldn't be a public concern and shouldn't be included in public discussions about reform. This article fails to grasp what Scholser was getting at, that corporations are controlling the minds of children who turn into aldults that keep these companies running strong.